CB Bhattacharya Releases New Book on Corporate Sustainability

Professor CB Bhattacharya, H.J. Zoffer Chair in Sustainability and Ethics, has just released a new book, “Small Actions Big Difference,” which focuses on leveraging corporate sustainability to drive business and societal value. It is his third book on the subject of corporate sustainability.

“Despite dire warnings about global warming, carbon emissions by the world’s largest companies are increasing and only a few companies have strategies for managing carbon emissions and water resources,” said Bhattacharya.

What separates the best is ownership: companies that are winning at sustainability have created the conditions for their stakeholders to own sustainability and reap the benefits that come with deeper experience with and ownership of social and environmental issues. These benefits include a happier, more productive workforce, increased customer loyalty, higher stock valuations, and greater long-term profits.

Based on interviews with 25 global multinational corporations—as well as employees, middle managers, and senior leaders across multiple sectors—it is the first book to connect sustainability to the theory and principles of psychological ownership and to propose a succinct, easy-to-digest model for managerial use.

Later this month, Bhattacharya will formally launch the Center for Sustainable Business at the Joseph M. Katz Graduate School of Business and College of Business Administration, with three programmatic areas: thought leadership, ground-breaking research, and education for a new generation of “sustainability generalists.”

Additional information can be found on his website Small Actions Big Difference.