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Maura Scott

  • Persis E. Rockwood Professor of Marketing, Florida State University

Maura Scott is the Persis E. Rockwood Professor of Marketing at Florida State University (Ph.D. Arizona State University, M.S. and B.S. Purdue University). Her research interests include consumer behavior, consumer and societal well-being, public policy, and services marketing. She is interested in studying how to help improve consumers’ financial, health, and food decisions, particularly among vulnerable populations.

Maura is Co-Editor-in-Chief of the Journal of Public Policy & Marketing (JPP&M). She also serves as Associate Editor for the Journal of Consumer Research and Area Editor for the Journal of the Academy of Marketing Science; she previously served as Associate Editor at the Journal of Marketing. She is also on the Editorial Review Boards of leading journals including the Journal of Marketing Research, Journal of Marketing, and the Journal of Consumer Psychology.

Maura is the President-Elect Designate for the American Marketing Association’s Academic Council. She also serves on the Board of Directors for the Association for Consumer Research (ACR), as the Industry Perspectives Director.

Her research has been published in leading scholarly journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Service Research, Journal of Economic Psychology, and Appetite, among others.

Maura has won several prestigious awards and grants based on her research, including the Thomas C. Kinnear Best Paper Award (JPP&M) as well as a Robert Ferber Award Honorable Mention (Journal of Consumer Research). Maura was also selected as a Marketing Science Institute (MSI) Young Scholar. At Florida State University, she received the College of Business Outstanding Senior Faculty Research Award. She has also won numerous MSI and ACR grants for her research.

Her work has been mentioned in leading outlets, including the New York Times, Wall Street Journal, Time, Forbes, Fast Company and Entrepreneur. It has also been covered in lifestyle magazines such as Women’s Health, Allure, Shape, Prevention, Consumer Reports and Good Housekeeping.

Maura’s industry background includes marketing management positions at 3M Company, Dial Corporation, and Motorola. She enjoys incorporating both her scholarly research and her industry background when she teaches the undergraduate consumer behavior course and Ph.D. seminars in consumer behavior.