Assessment Statement
“Initiating and investing in in-house and external Entrepreneurial Ventures are an ongoing element of the business unit’s path to transformational growth.”
Interpretation
This assessment item evaluates how actively a business unit initiates and invests in entrepreneurial ventures, both internally and externally, as a means of achieving transformational growth. Entrepreneurial ventures are efforts to create new value, disrupt existing markets, or explore new business models, either within the company or through partnerships and investments.
This involves:
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Intrapreneurship: Are employees encouraged to launch new ideas internally?
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External Ventures: Does the company explore partnerships, spinouts, or startups?
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Growth Mindset: Are these ventures seen as essential to long-term transformation?
Example: Google’s Area 120 In‑House Incubator, Score: 5 – Strongly Agree
Google established Area 120 as an internal incubator where employees can work full-time on startup-style projects originally initiated during “20% time.”
Learn more here: Harvard Business Review. 2017. “How to Win and Keep Customers.” Cover of the January–February 2017 issue.